Microsoft Copilot+ PCs 2024
Microsoft had a big year in 2024, launching their flagship Copilot products into their software and cloud ecosystems. Their next step was releasing a fleet of computer devices with Copilot integrated in them at a hardware level. To announce this groundbreaking milestone, they needed a new, elevated visual identity to match the leap to these new Next Gen AI PCs.
A striking new look to not only announce their new product but to bring a visual cohesion to the brand globally at this exciting moment in Microsoft history. To do this, they wanted Buck to challenge the way they think and operate. No pressure, right?
Some frames I had the pleasure of working on
7 Films
Each of the seven films in this series highlights a unique feature that elevates the Surface Pro Tablet and Surface Laptop into a new class of next-generation PCs.
Experimental frames and part of the process
BUCK
- Group Creative Director – Thomas Schmid
- Executive Producer – Russell Greene
- Associate Creative Director – Ana Gomez Bernaus
- Art Director – Twisha Patni, Arielle Casale
- Producer – Luke Proctor, Mark Groeschner, Melissa Louis-Jacques
- Associate Producer – Nina Randall
- Head of Strategy – Marla Moore
- Copywriter – Charlie Short
- Designer – Andy Hahn, Darius Maghen, Emilia Tonello, Javier Tormassi, Nachi Sanchez, Seba Morales, Simon Ronnerdag, Jesseter Wang
- Technical Director – Ben Rohel, Jens Lindgren
- Head of 3D – Bill Dorais
- 3D Supervisor – Hogan Williams
- 3D Lead – Shane O’Hara
- 3D Animation Lead – Taylor James
- 3D Designer/Animator – Cesar Barbosa, Danesh Taraporevala, Jesseter Wang
- 3D Animator – Andy Hahn, Daniel Marin, Duncan DeMichiel, Gabriel Barbosa, Seba Morales, Isaac Taracks, Pier Paolo, Will Burkart, Adam Webber, Jesseter Wang
- Compositor – Navid Bagherzadeh
- Creative Technology Director – Cameron Browning
- Editor – Billy Kostka, Brian Dieck, Cameron Kelly, Marianne Karaan, Talia Mazzarella
Microsoft
- Microsoft Creative Director – Samuel Clarke
- Windows Producer – Summer Zimmerman
- Surface Producer – Allie Gibbs
- Director of Windows & Surface – Karina Vivas
- Windows Sr. Integrated Marketing Managers – Ricky Cardin, Kerri Lazur
- Windows Creative Project Manager – Katrina Tolentino
- Surface Sr. Integrated Marketing Manager – Cara Butler, Folayo Lasaki
- Surface Creative Project Manager – Dena Tobis
- Microsoft Art Directors – JJ Miller, Michelle Lin
Audio
- Sound Design & Mix – Ambrose Yu, Joe Basile
Live Action
- Art Director – Arielle Casale
- Photographer – Charlie Schuck
- Line Producer – Kyle McGuiness
Ditroit
- Creative Director – Salvatore Giunta
- Creative Producer – Irene Costantini
- Designer – Claudio Gasparollo
- Equipo – Alessandro Nobile, Matteo Nicoli, Marco Serracca, Alessandra Sartori, Mantas Bardauskas, Davide Rubini, Steward Lupercio, Pietro Furbatto