Lenovo Thinkbook

 

For the launch of Lenovo’s new Thinkbook generation, Buck developed a visual campaign focused on introducing a more refined and contemporary evolution of the iconic product line.
The project explored a sleek visual language built through controlled lighting, minimal environments, and carefully composed product moments — presenting the new Thinkbook generation through a more elevated and contemporary perspective.
I contributed to the project by designing several key visual frames and developing animation tests for a specific visual effect used in the campaign.

Some frames I had the pleasure of working on

VMLNY_Lenovo_You_Thinkbook_Exploration_delivery 02_2026 CCVMLNY_Lenovo_You_Thinkbook_Exploration_delivery 02_2026 CC
VMLNY_Lenovo_You_Thinkbook_Exploration_v019_00003 CCVMLNY_Lenovo_You_Thinkbook_Exploration_v019_00003 CC
VMLNY_Lenovo_You_Thinkbook_Exploration_00039 2026VMLNY_Lenovo_You_Thinkbook_Exploration_00039 2026
VMLNY_Lenovo_You_Thinkbook_Exploration_v019_00007 CCVMLNY_Lenovo_You_Thinkbook_Exploration_v019_00007 CC

Role: 3D Design, Look Development & Animation Support
 Buck
2024