Truly
GS&P approached Buck to make three sensational short films that capture the breadth of flavors and experience of drinking a Truly Hard Seltzer. We wanted to give this a visceral feel and communicate through a fun, visual language the refreshing, joyful vibes associated with Truly Hard Seltzer. No one is just one flavor.




























Credits
Client Truly
Agency Goodby Silverstein & Partners
Directed & Produced Buck Design
Executive Producer Luisa Murray
Creative Director Dan Marsh
Associate Creative Director Gosha Kuznetzov
CG Supervisor Marc Steinberg
Producers
Guti Rosado
Jamey Kitchens
Production Coordinator Lara Arikan
Storyboard Max Forward
Design
Ana Gomez Bernaus
Brendi Wedinger
Cecilia Chang Lee
Dan Darling
Kevin Heo
Seba Morales
Zoe Schneider
CG Artists
Chloe Tu
Joshua Studebaker
Kien Hoang
Beatrice Viguier
Modeling
Alfonso Petersen
3D Animation
Adam Webber
Andy Hahn
Chris Ribar
Dan Darling
Kevin Weber
Trevor Kerr
Alex Perez
2D Animation
Lauren Kittle
Nicole Pappas
Dan Darling
Ramzi Hogan
Head of Post Production
Paal Rui
Editor Cudjo
Collins
Finishing Artist
Ben Rohel
Music
Lemonade & Iced Tea: Zelig
Fruit Punch:
Dua Lipa - Physical (feat. Hwa Sa)
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