Truly

Truly

GS&P approached Buck to make three sensational short films that capture the breadth of flavors and experience of drinking a Truly Hard Seltzer. We wanted to give this a visceral feel and communicate through a fun, visual language the refreshing, joyful vibes associated with Truly Hard Seltzer. No one is just one flavor.

Raspberry-05B0030-copy-gigapixel-art-scale-2_00xRaspberry-05B0030-copy-gigapixel-art-scale-2_00x
Raspberry-04b0030 copyRaspberry-04b0030 copy
Raspberry-04b0030 copyRaspberry-04b0030 copy
Raspberry-02d0030 copyRaspberry-02d0030 copy
Raspberry-03C0030 copyRaspberry-03C0030 copy
Raspberry-03_0030 copyRaspberry-03_0030 copy
Raspberry-03B0030 copyRaspberry-03B0030 copy
LEMON-MANGO-PEEL_02c copyLEMON-MANGO-PEEL_02c copy
LEMON-MANGO-PEEL_01 copyLEMON-MANGO-PEEL_01 copy
PEACH-12 copyPEACH-12 copy
PEACH-08 copyPEACH-08 copy
Strawbery-SLICE-04 copyStrawbery-SLICE-04 copy

Credits

Client Truly
Agency Goodby Silverstein & Partners
Directed & Produced Buck Design

Executive Producer Luisa Murray
Creative Director Dan Marsh

Associate Creative Director Gosha Kuznetzov
CG Supervisor Marc Steinberg

Producers 
Guti Rosado
Jamey Kitchens

Production Coordinator Lara Arikan

Storyboard Max Forward

Design
Ana Gomez Bernaus
Brendi Wedinger
Cecilia Chang Lee
Dan Darling
Kevin Heo
Seba Morales
Zoe Schneider

 

CG Artists
Chloe Tu
Joshua Studebaker

Kien Hoang
Beatrice Viguier

Modeling
Alfonso Petersen

 

 

3D Animation
Adam Webber
Andy Hahn
Chris Ribar
Dan Darling
Kevin Weber
Trevor Kerr
Alex Perez

 

2D Animation
Lauren Kittle
Nicole Pappas
Dan Darling
Ramzi Hogan

Head of Post Production
Paal Rui

Editor Cudjo
Collins

Finishing Artist
Ben Rohel

Music
Lemonade & Iced Tea: Zelig

Fruit Punch:
Dua Lipa - Physical (feat. Hwa Sa)