For the launch of Lenovo’s new Thinkbook generation, Buck developed a visual campaign focused on introducing a more refined and contemporary evolution of the iconic product line.
The project explored a sleek visual language built through controlled lighting, minimal environments, and carefully composed product moments — presenting the new Thinkbook generation through a more elevated and contemporary perspective.
I contributed to the project by designing several key visual frames and developing animation tests for a specific visual effect used in the campaign.
Some frames I had the pleasure of working on
Tesxto...